The r.e.a.l store is a showcase for social, ethical and sustainable design and living. Our vision is to create a global brand that demonstrates the ability to merge profit, philanthropy, design and sustainability into a business model that focuses on ‘paying it forward’. We source our products based our concept of ‘ordinary and extraordinary:’ ordinary products with extraordinary messages, ordinary people with extraordinary talent, brands that are inspired and people who are passionate.
All the brands and products whether they be clothing, accessories, homeware, furniture, jewellery, candles, stationery or artwork are carefully selected to communicate a message for humanity. Each respective message can be found in the provenance, concept, design, writing or graphics in, on or around every item or brand for the store.
At The r.e.a.l store, we seek to inspire human potential. Everyone has the potential to be extraordinary, and we hope to facilitate that. We provide r.e.a.l friends with the opportunity to participate in relevant and important causes that support humanitarian issues across the globe.